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2022 PRECISION TARGETER DEMOGRAPHIC FILTERS

Age

< 20

20- 29

30 – 39

40 – 49

50 – 50

60 – 69

70 +

Male – Age – Female

< 20 Years

21 – 30 Years

31- 40 Years

41 – 50 Years

51 – 60 Years

61 – 70 Years

71 Years Plus

Household Size

1 Person

2 Persons

3 Persons

4 Persons

5 Persons

6 or more Persons

Building OCCUPANCY

Own Rent

Building TYPE Single Detached Semi-Detached Row House

Apartment – Detached Duplex Apartment 5 + Story Apartment less than 5 Story Movable Dwelling

Building Construction Period

Before 1960

1961 – 1980

1981 – 1990

1991 – 2000

2001 – 2011

After 2011

Education

No Education

High School or Equivalent Apprenticeship or Trade College

University

Household Income

Less than $30,000

$30,000 – $59,999

$60,000 – $79,999

$80,000 – $99,999

$100,000 – 149,999

$150,000 – 199,999

$200,000 – 249,999

$250,000 plus

Immigrants Place of Birth

Non-Immigrant

Non-Permanent Resident French Origin

British Isles Caribbean

Central/South America Western European Eastern European South European African

Arab

West Asian South Asian East Asian

All Other Countries

Occupation Fields

Management

Business, Finance Administration, Sciences

Health

Social Sciences, Education, Government, Religion.

Art, Culture, Recreation, Sport Sales & Service.

Trades, Transport, Operators Manufacture and Utilities Not in Work Force

Employment Status Unemployed Employed

Marital Status

Single Married Common Law Separated Divorced Widowed

Family Structure

With Children at Home Without Children at Home Married Couple Families Common Law Couple Families Female Parent Families

Male Parent Families

Children At Home

0 – 4

5 – 9

10 – 14

15 – 19

20 – 24

25 – Plus

The benefits of using Precision Targeter: Simple and powerful application with targeting capabilities and built-in tools sure to impress and simplify campaign planning:

One-stop, intuitive, seamless application to help target, plan and prepare your next direct mail campaign

Simple targeting tools and interactive maps that help you define mailing areas and drive times or drive distances from a point on the map. Expand your reach and audience potential by adding more routes or change targeting options. Take the guesswork out of the equation and get pricing estimates for your campaign

Online Business Center

Find a postal code	Find a rate	EST Online	Precision Targeter
Find Deposit Location	Householder Counts	Snap Admail	Postal Indicia
CPC Business	Direct Mail Discount	Prospecting	Exclusive Discount
Shipping Discount	CPC Marketing	Personalized Mail	Prospect Lists
Track Mail	Publications	Postage Update Rates	Postal Guides
Commercial Rates	Parcel Rates	Media Centre	Contact US

Canada Post Business and Residential Counts and Maps January 10 2022.pdf	Vaughan Residential Counts and Maps January 10 2022.xlsx	Essential Guide to Direct Mail	Online Business Center
Ontario Rural January 11 2022.docx	Ontario Rural January 11 2022.xlsx	2022 business-parcels_upcoming	Re/Max
2022 Neighbourhood Mail™ Prices rate card	PRECISION-TARGETER-2022-FILTERS List.pdf	amalgamated-parcel-services-guide	Find Deposit Location
2022 Personalized Mail™ rate card	2022 Smartmail-Marketing.pdf	Canada-post-the-essential-guide-to-direct-mail	Delivery Area Counts & FSA Maps & Precision Targeter
	National Presortation Schematic		Bsm-value-volume-commitment-2022-rate-card
Online Business Center
Lettermail™ Prices January 10 2022	U.S. and International Letter-post Parcel Services (U.S. and International) Registered Mail (U.S. and International)	ABCs of mailing	Find a postal code
Addressing guidelines	Track Mail	Parcel Rates	Find a rate
			Canada Post Contact US

Neighbourhood Mail

Transportation

		up to 50 g		over 50 g up to 100 g		over 100 g
Standard		17.3¢		19.5¢		29.2¢ + 0.25¢ per g over 100 g
Oversize		18.3¢		20.8¢		30.3¢ + 0.25¢ per g over 100 g

Option

		Standard or Oversize		Standard		Oversize
Transportation		1.10¢
Specified Delivery Start Date				1.0¢		no charge

Size & Weight – Letter Carrier Routes

	Length	Width	Thickness	Weight
Minimum size*	70 cm2 (area)		.18 mm
Maximum size – Standard	30.50 cm	15.24 cm	2.54 cm	up to 500 g
Maximum size – Oversize	30.50 cm	28.0 cm	2.54 cm	up to 500 g

* Regular-shaped items (square & rectangle) and irregular-shaped items (triangle or circle) must have an area of at least 70 cm2.

Size & Weight – Non Letter Carrier Routes

		Length		Width		Thickness		Weight
Maximum size – Standard		30.50 cm		15.24 cm		2.54 cm		up to 1 kg
Maximum size – Oversize		35.56 cm		28 cm		3.81 cm		up to 1 kg

Canada Post Neighbourhood Mail (formerly known as Unaddressed Admail) postage rates above are effective as of January 10, 2022.

Note: Maximum dimensions for Standard Neighbourhood Mail (formerly known as Unaddressed Admail) are 6″ x 12″ x 1″ (thickness) before classified as Oversize.

What You Need To Know About Neighbourhood Mail

Travelling at the lowest postage rates of all Canada Post products, Neighbourhood Mail (formerly known as Unaddressed Admail) pieces are bundled securely before moving smoothly through the postal system. The Neighbourhood Mail (formerly known as Unaddressed Admail) stream is a rewarding yet cost-effective strategy for coupons, postcards, brochures, menus, flyers, catalogues, sample mailings, co-op mailings, and more.

Neighbourhood Mail (formerly known as Unaddressed Admail) is a most valuable direct mail solution for broad acquisitions and brand recognition. This mailing service targets specific letter carrier walks that match closely with your intended audiences and customer profiles. Canada Post’s professional data services like Precision Targeter will map out certain geographies and assess their value towards your target. You have the final say on what letter carrier routes make the cut, depending on their profiles and proximity.

Neighbourhood Mail (formerly known as Unaddressed Admail) planning also differentiates between Houses, Apartments/Condos, Farms and Businesses. You can specify which of these audiences you would like to mail towards since each direct mailing should be as focused as possible. For example, an HVAC contractor may want to target only houses with families within a 10km radius. For many other types of direct mailings, however, reaching out to most or all of these audiences can also prove successful. Some available mail targeting demographics to consider include: